How to get quality 50 cent BUYER leads on Facebook…which lead to 6-Figure launches

• The ‘slap-forehead’ simple technique for writing ad copy which stops clients dead in their tracks – it’s shocking how few people are doing this.
• Sack your designer! The 2 simple tools you need to create professional quality ad graphics TODAY… no more waiting 2 weeks and paying big $$$ to your graphic designer.
• The shortcut to creating a lead magnet that converts like crazy – beginners (and some pros!) in lead gen get this totally wrong.
• Client doesn’t want their face on video ads? Discover how to quickly crank out ‘faceless ads’ that still get high opt-in rates.
• Should you go for quality or quantity in your ad creatives? Get the definitive answer – most people will be surprised.
• The secrets to securing 50 cent leads that BUY, without cheating and getting traffic from India or the Philippines.
• Discover the format pulling in great CPA’s on Instagram over the last couple of months and is working great now. You’ll want to jump on this before the algo changes.
• The latest tactics for using Instagram and Tik Tok. Don’t put all your eggs in the Facebook basket – Zuck could come along and stamp his foot on them at any time.
• How to plan a multi-channel lead-gen strategy across FB, Instagram and Tik Tok. This is how you make the big bucks.

Presented by: Liana Ling – PowerUpStrategy.com

• The crucial mindset shift you need when taking a campaign from Facebook to YouTube – ignore this and your campaign will bomb.
• How the top pro’s use targeting by placement, custom audiences, affinity audiences and in market audiences.
• Legally ‘steal’ Tom’s internal process documents for creating killer lead gen ad campaigns – it’s all laid out for you to easily copy.
• The 3 funnels which work like gangbusters for Lead Gen on YouTube. If you’re new to advertising on YT, start here for best results.
• Recommended software tools to help you scale your winning campaigns.
• How to get great video production quality on a shoestring budget – never let cost stop your campaigns again.
• The simple trick you can copy from Gordan Ramsey which increases engagement and video watch time (don’t worry, it doesn’t contain any 4-letter words).
• How understanding buyer psychology will increase your conversions. Tom has had the benefit of 5 years studying psychology at University – you’ll discover the most important parts in 15 mins.
• Why your video should be a “3 Act Piece” and what’s crucial to place in each piece – this is ‘sneaky’ psychology that your clients won’t be able to resist.
• How to create a storyboard and script that will connect with your customers and make them eager to sign up (you don’t have to be Steven Spielberg; these tips will get people excited to buy).
• A simple adjustment to the end of your video that can increase opt-ins by up to 32% – this tip blew the minds of live attendees.

Presented by: Tom Breeze – Viewability

The Simple Formula to Generating Leads at Scale…Without Sacrificing Quality

• Why you should create a ‘microbrand’ if you work in an agency or own an agency – In 3 mins you’ll go from “WTF is that?” to “Why didn’t I think of that?”.
• Be amazed as Jeremy ‘opens the books’ on the financials for his successful Lead Gen business.
• Which lead magnet is currently beating ‘reports’ in the ultra-competitive financial lead gen space? – You’ll be shocked at the simplicity of this.
• Co-registration is back! The right way to run a profitable co-reg campaign in 2021.
• The critical KPI that could spell disaster for your lead gen campaign – and no, it’s not conversion rate or cost per lead (this was learnt the hard way and resulted in losing a client. Don’t let it happen to you).
• Had problems scaling? Get a sneak peek inside a campaign that generated a whopping 145,000 leads, but still maintained a 27% opt-in rate.
• How to train the Facebook and YouTube algorithms to send you high quality, profitable leads… not cheap dross that clog up your email list but never buy.
• Why thank you pages are dead and what you should use instead.

Presented by: Jeremy Blossom – Strikepoint Media

• How to scale campaigns to 10,000 leads a day or more, using Google Display Network.
• Step-by-step guide to getting set for success on the GDN. See how an expert structures campaigns, bids, automations and targeting.
• The quick way to create an irresistible offer… hint: swipe these examples of high performing offers to generate ideas.
• How to design ads that will run everywhere and avoid getting banned by the Internet’s ‘rent a cop’ rules.
• How to easily create seductive ads that reach into your customer’s subconscious – don’t let your graphic designer go creating ‘pretty’ ads, copy these proven money-makers.
• See actual examples of ads that TANKED – understand the reasons why, so you can keep more cash in your pocket.
• What to test if you want to keep scaling your campaigns – this is the playbook for going from $10 a day budget to $10,000 a day.
• The 3 methods to monetize your leads, and why you should be doing all 3 to maximise your earnings.
• The simplest way to slash your cost per lead in HALF. This how ‘big dogs’ are able to scale their campaigns.

Presented by: Justin Brooke – AdSkills.com

Why ‘Individualized’ Leadgen is the Future… and How it Can Catapult your Campaigns from ‘Meh’ to ‘Amazing’

• Discover how ‘individualised customer experiences’ can give you the upper hand in producing leads at scale – we’re talking 1,000 leads per day or more.
• An inside look at the workings of a campaign currently churning out 160 leads per MINUTE – have your pen and paper ready for this one.
• How to produce PERSONALIZED lead magnets which not only boost conversion rates… they increase the customer’s perceived value.
• When in the customer journey should you target your leads? – Get this right and watch your opt-ins jump.
• The SaaS ‘secret weapon’ that does all the heavy lifting of setting up a personalized led gen campaign.
• Never hear “It won’t work in my market” again. See examples of campaigns from finance, health, info-products and local businesses.
• Uncover the secret to producing high quality leads – Google understood this and dominated the competition. You can do the same in your markets.
• How to get a ‘100% opt in rate’ – No, it’s not impossible if you structure your campaigns this way.
• Hate upfront research? – Why doing research ‘on the fly’ could actually make more sense.
• Revealed: The biggest opportunity in lead gen today – and why most advertisers are missing out.

Presented by: Mr X – The Individualized Marketing Expert

The Expert Mastermind: How to Grow and Prosper in 2021…Despite Privacy Issues, Apple’s Anti-tracking Features and Regulatory Concerns

• How to combat Apple’s new ‘anti-tracking’ features in iOS 14. Don’t let your business be a casualty of the war between Apple and Facebook.
• The platform you should think of first when diversifying from Facebook – many media buyers don’t even know this exists (in fact, it didn’t exist 18 months ago).
• Newsflash! – now you can target PURCHASERS of products. Discover where, why and how to get hold of this data.
• Why combining offline advertising with digital could be your secret weapon in 2021. Here’s how to start taking baby steps in offline advertising.
• How to get high quality leads for just $10 each on LinkedIn. Get a walk-through of the strategy behind an award-winning campaign and see inside their ad account. With most advertisers paying 4 or 5 times this CPL, this insight alone could pay for the course.
• Why top agencies have sacked all their clients and gone Pay per Lead (PPL). Find out if it’s right for you.
• Tracking WILL get harder in 2021. A panel of experts reveal what you can do to prevent carnage in your accounts.
• An unusual way to use SEMRush to get laser targeted leads.
• Once you understand this concept, your competitors will be dumbfounded where all your leads are coming from.

Presented by Ed Dale, AdSkills.com