Commercial Songwriting Techniques
For over a decade, course author Andrea Stolpe has written for the commercial music industry, including songs performed by Faith Hill and Josh Gracin. Her online course, Commercial Songwriting Techniques is a perfect combination of theory and concrete skill building that focuses songwriters on the key element of writing a hit song: creating patterns of content that will help to create memorable melodies and lyrics that forge an emotional connection with the listener.
In this course you’ll learn a ten-step process to reproducing the time-tested traits of successful songs while still maintaining your unique voice—a practice critical to the success of any songwriter. You’ll learn to control the connection to your audience through toggling—moving between detail and pulling back for a broader picture. You’ll also learn to use all of your senses—touch, taste, smell, sight, sound, and movement—as springboards for creativity in a process called destination writing. These enhanced descriptive skills will give you the power to determine the intensity of the experience you create with your song lyrics. By focusing on a different song section every week you’ll also learn how to streamline your writing and create more descriptive songs in less time. This course plants the seeds necessary for writing great commercial songs in an easy to understand step-by-step method, while always leaving the door open for individual artistic expression.
By the end of the course you’ll have three completely written songs that are organized in a way that is accessible to the mainstream, as well as firm ideas for many future songs.
You will learn to:
- Streamline and accelerate your writing process
- Apply a 10-step songwriting strategy to any new idea
- Connect with and create a memorable experience for your audience
- Write even when you’re not initially inspired
- Discover your own unique writing style
- Employ new patterns for content based on memorable songs
- Combine lyrics with music more effectively
- Continue building on your catalog of three completed songs and several developed ideas
Syllabus
Lesson 1 Exposing The Artist Perspective
Lesson 2 Truth In Detail
Lesson 3 Secrets of Structure
Lesson 4 Dialing Into The Audience
Lesson 5 Reflections of Music Form and Structure
Lesson 6 Inventing the ‘Why’
Lesson 7 The Content Compass
Lesson 8 Breaking the Old Routine
Lesson 9 The First Draft Physical
Lesson 10 Shining the Toolbox
Lesson 11 More Tools in Action
Lesson 12 Off and Running
Requirements
Prerequisites and Course-Specific Requirements
Completion of Music Theory 101 or equivalent knowledge and experience is required. Familiarity with popular music song form, basic proficiency on a harmonic instrument and the ability to sing a melody over a harmonic progression are also necessary.
Required Textbook(s)
- Popular Lyric Writing: 10 Steps to Effective Storytelling by Andrea Stolpe
Software Requirements
- A basic audio recording tool that will allow you to record yourself and save the recording in MP3 format. You will have a tool to use for this purpose inside the learning environment. Alternatively, you can use software like Audacity (PC) or GarageBand (Mac)
General Course Requirements
Below are the minimum requirements to access the course environment and participate in live chats. Please make sure to also check the Prerequisites and Course-Specific Requirements section above, and ensure your computer meets or exceeds the minimum system requirements for all software needed for your course.
Mac Users
- OS X 10.10 Yosemite or higher
PC Users
- Windows 7 or higher
All Users
- Latest version of Google Chrome
- Zoom meeting software (available in the course when joining your first chat)
- Webcam
- Speakers or headphones
- External or internal Microphone
- Broadband Internet connection
Instructors
Author & Instructor
Andrea Stolpe is a multiplatinum songwriter, performing artist, and educator. She has worked as a staff writer for EMI, Almo-Irving, and Universal Music Publishing. Her songs have been recorded by artists including Faith Hill, Jimmy Wayne, Julianne Hough, and others. Andrea is the author and instructor of the course Commercial Songwriting Techniques, part of Berklee Online’s songwriting program.
Her books, Popular Lyric Writing: 10 Steps to Effective Storytelling, and Beginning Songwriting, describe how to apply a unique process for uniting our artistic voice with the commercial market.
Andrea lives in Los Angeles, and continues to serve as a guest clinician for music organizations around the world.
What’s Next?
When taken for credit, Commercial Songwriting Techniques can be applied towards these associated programs:
Associated Certificate Programs
- General Music Studies Professional Certificate
- General Music Studies Advanced Professional Certificate
- Songwriting Professional Certificate
- Songwriting Advanced Professional Certificate
- Writing and Producing Music Advanced Professional Certificate
Associated Degree Major
- Bachelor’s Degree in Songwriting
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