Bruce Houghton – Touring 101
$1,250.00 Original price was: $1,250.00.$250.00Current price is: $250.00.
Digital Download: You will receive a download link via your order email after successful payment.
With income related to live performances accounting for 60-80 percent of most artists’ income, never has it been more important for musicians to build and sustain a touring career.
Touring 101
With income related to live performances accounting for 60-80 percent of most artists’ income, never has it been more important for musicians to build and sustain a touring career. This course is designed to teach you how to do just that.
Beginning with your earliest gigs through your first national tour, you’ll learn how to create a memorable live performance; book, negotiate, and market only the right shows; capture a loyal fan base; and build the kind of success story that helps expand your entire career.
By the end of the course, you will be able to:
- Outline the history and importance of performing live, and put that knowledge to work, building a career in music
- Create the building blocks of a successful live performance career, including online and offline branding, creating a memorable live show, and structuring a band and a business that supports it
- Find, negotiate, contract, and perform the right gigs
- Market each show and build a community of loyal and supportive fans
- Move beyond the home market to tour regionally, nationally, and internationally
- Secure a booking agent and team that is dedicated to your success
- Protect your financial, mental, and physical well-being throughout the journey
Syllabus
Lesson 1 An Introduction to Grassroots Touring
Lesson 2 Everyone Starts Somewhere—Be Prepared for Success
Lesson 3 Get Ready to Play
Lesson 4 Booking Basics
Lesson 5 Growing an Audience
Lesson 6 Build Your Live Music Business
Lesson 7 Time to Hit the Road
Lesson 8 Making Money on Tour
Lesson 9 Marketing Your Gigs and Tours
Lesson 10 Building a Smart and Compassionate Touring Business
Lesson 11 Find and Secure a Booking Agent
Lesson 12 Planning Your Tour
Requirements
Prerequisites and Course-Specific Requirements
This course does not have any prerequisites.
Required Textbook(s)
- None required
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Delivery Method
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– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.biz.
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